1 As in 9.2, use the four international strategies of to classify the international strategy of…

1 As in 9.2, use the four international strategies of to classify
the international strategy of H&M*, SABMiller or AB In Bev (Mega brew* case)
or any other multinational corporation with which you are familiar. Drawing on
Section 13.2.4, how does this corporations organisational structure fit (or
not fit) this strategy?

2 Considering Yips globalisation framework what drivers of
internationalisation do you think were most important when Wanda entered the US
market through its AMC and Legendary acquisitions?

Q57;

1 What national sources of competitive

1 As in 9.2, use the four international strategies of to classify
the international strategy of H&M*, SABMiller or AB In Bev (Mega brew* case)
or any other multinational corporation with which you are familiar. Drawing on
Section 13.2.4, how does this corporations organisational structure fit (or
not fit) this strategy?

2 Considering Yips globalisation framework what drivers of
internationalisation do you think were most important when Wanda entered the US
market through its AMC and Legendary acquisitions?

Q57;

1 What national sources of competitive advantage might Wanda draw
from its Chinese base? What disadvantages derive from its Chinese base?

2 In the light of the CAGE framework, what challenges may Wanda meet
as it enters the US market?

3 based on the experiences of HP, Apple and Facebook what elements
of skills and expertise do you think a new venture requires?

4 How would you form a venture team if you set up your own start-up?

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