The Saturn project
The Saturn project, initiated in the 1980s by General Motors, was a pioneering effort to reengineer the automobile manufacturing process. The goal of the project was to change the focus of the automotive industry from producing large quantities of vehicles to creating quality products with improved customer satisfaction (Singh & Ramdeo, 2020). To achieve this, the company utilized Total Quality Management (TQM) strategies, which focus on improving quality through continuous improvement and customer feedback. The Saturn teams were responsible for driving the implementation of TQM principles in the project. They identified opportunities for improvement and provided guidance on how to best implement changes. The teams also monitored and measured the results of their efforts to ensure the project was meeting its objectives. Cont…
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