1.How have ZIP codes been used by marketers? Do some research in scholarly journals and books on the relationship between ZIP codes and purchasing behavior. 2. What is the Claritas typology? Are there really that many different kinds of consumers, or is Claritas inventing them? Explain your answer. Go to the Claritas website Prism NE and check your ZIP code. Look at the different groups in that ZIP code and see what Claritas says about their possessions. Do you think Claritas is accurate?
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