1. Individual Essay (2’500 words) – 60% of total grade Identify a company of your choice in the hospitality industry. Suggest how it can adapt its marketing strategies to meet new challenges and opportunities.? Marketing: Hilton Worldwide Holdings Inc. (HLT)

1. Particular person Essay (2’500 phrases) – 60% of whole grade Establish an organization of your alternative within the hospitality business. Recommend the way it can adapt its advertising methods to satisfy new challenges and alternatives. Phrase restrict of two’500 phrases +/-10% is part of marking standards (if not met or exceeded, then 5 marks can be deducted from the evaluation standards “Group”. Cowl web page, contents web page and references aren’t included within the depend. Construction of the essay. The Particular person Essay ought to include introduction, important textual content, conclusion, reflection, references. 1. Introduction (1-3 quick paragraphs introducing your chosen enterprise) 2. Most important textual content a. outline the challenges confronted by the enterprise b. recommend advertising responses (new merchandise, pricing, communication and/or distribution methods) c. point out particular actions the enterprise ought to implement 3. Limitations (1 quick paragraph declaring limitations of reminiscent of applicability to a given time, geographical market, or product kind) 4. Conclusion (1 quick paragraph recapping the important thing findings, no new data needs to be introduced on this part) 5. Reference checklist (5-15 literature sources, utilizing solely English primarily based literature from dependable credible sources). If references don’t seem in the principle textual content and they’re lacking both from the principle physique or from the checklist you’ll obtain half the factors assuming that the remaining is right. Wikipedia and different non tutorial, non skilled sources can be marked down.
Advertising: Hilton Worldwide Holdings Inc. (HLT)
Content material
A agency within the hospitality business, Hilton Worldwide Holdings Inc., owns, rents, develops, manages and franchises resorts and inns. Two divisions make up its enterprise: Administration and Franchise and Administration (About Us, 2022). The enterprise manages inns and grants licenses for its manufacturers. It manages properties underneath the Hilton Motels & Resorts, Curio Gathering by Hilton, DoubleTree by Hilton, Tapestry Assortment, Embassy Penthouses by Hilton, Hilton Motels & resorts, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Dwelling stays Suites by Hilton, and Hilton Grand Holidays manufacturers. Luxurious Assortment Motels & Resorts, LXR Motels & Resorts, Conrad Motels & Resorts, Cover by Hilton, Tempo of the sport by Hilton, Motto by (Rocha, 2022).The enterprise conducts enterprise within the Americas, together with the Caribbean, Europe, the Mideast, and Africa, in addition to the Asia-Pacific area (About Us, 2022). The company had over 6,800 institutions with 1 million guestrooms as of Feb 16, 2022, unfold all through 122 nations and territories. Hilton Worldwide Holdings Inc., situated in McLean, Virginia, was established in 1919. Cont…
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