1.What are the polar oppositions in the Fidji advertisement? 2. What insights into the Fidji advertisement does psychoanalytic theory provide? 3. In the analysis in the book, the letters S, E, and X were found. Do you think they are actually in the advertisement, or are they in the imagination of the analyst of this text? If they are in the text, were they put in consciously by the art director, or are they messages from the art directors unconscious? Explain your answer.
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