1.What characters do we find in the commercial? What are they like? What are their ages, genders, educational levels, occupations, and so on? How do they communicate their personalities? What roles do they play? How do they relate to one another? 2. How would you describe the faces of the characters? Their bodies? Their clothing? What about the color of their hair? The way their hair is styled? Their voices? Their use of body language and facial expressions when they see some product or service?
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