1 What do you learn from the experience of Goldberg and Ting which
could be useful to launching a new enterprise?
2 Are there any unmet needs in your community, at college or elsewhere,
that could be turned into a business opportunity?
3 Identify the various features of Murugananthams approach that
make his sanitary towel business a typical or not so typical frugal
4 Could a large company such as Procter & Gamble imitate this
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