1. What is meant by the claim that natural, but endemic,
ethnocentrism is a barrier to intercultural communication?
2. Do you think the study of intercultural communication can
lead to a better self-understanding? Explain.
3. Korzenny indicates that an academic appreciation of
culture is insufficient to make you culturally competentyou need to actually
experience the culture. How does living in a culture create a greater
understanding of that culture?
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