5’) How will you function as a team? Who will be responsible for what? (0.5’)Problem Formulation/Identification: Using sources such as Fortune, Business Week, Wall Street Journal, etc. or your own experiences, identify a current marketing issue related to a consumer product/service. The NOT-TO-DO List X Political/technological/social issues X Management/operation/finance topics X Old problems that have been written into textbooks/cases X Industries that have been declining and are likely to continue to decline
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