I only need these questions below answered. I submitted a document containing all information to complete. 2. Graph A and Graph B on the next page have information about the age of consumers in the area that McConnells serves. Graph A shows the information for the whole category of coffee (total coffee). Graph B shows the information for the category of organic coffee. 2a. If McConnells were to build a marketing campaign based on all coffee drinkers, which female age group would they want to target? 2b. Would the answer change if McConnells wanted to target the organic coffee shopper? If so, why? 3. Table C has information about the types of coffee purchased by Plain Rural Living people. McConnells coffee category sales have been declining for the past 52 weeks, and the retailer is considering changing the coffee aisle in their stores. Through secondary research, Andresa learns that the majority of shoppers fall into the Plain Rural Living lifestyle category. Knowing that sales are declining, what type of coffee is McConnells likely stocking too much of? What changes should be made to the types of coffee offered at McConnells based on the following information?
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