Assessment Information 2 Subject Code: HAT301 Subject Name: Attraction and Event Management Assessment Title: Length: Case Study Analysis 1000 words (+/- 10% allowable range) Weighting: 40% Total Marks: Submission: 100 Online via Turnitin Due Date: Week 9 Your task Individually, you are required to analyse the Winter Olympics of 2018 that was held in Pyeongchang, South Korea by plotting the Event Life Cycle Model and analysing the future development stage. Assessment Description. The purpose of this individual
View complete question Assessment Information 2 Subject Code: HAT301 Subject Name: Attraction and Event Management Assessment Title: Length: Case Study Analysis 1000 words (+/- 10% allowable range) Weighting: 40% Total Marks: Submission: 100 Online via Turnitin Due Date: Week 9 Your task Individually, you are required to analyse the Winter Olympics of 2018 that was held in Pyeongchang, South Korea by plotting the Event Life Cycle Model and analysing the future development stage. Assessment Description. The purpose of this individual assignment is to further students skills in understanding the role of events management within the Tourism and Hospitality Industry. By applying the Event Life Cycle concept to the real-world case study, students will analyse the core events management principles used to create, design and plan sustainable events. Assessment Instructions Your first task is to research relevant sources of information about Pyeongchangs Winter Olympics in 2018. Your lecturer will show you a few sources to use during the class in week 3. Your next task is to investigate and identify what has happened during the formation, growth, and staging stages of the Winter Olympics by plotting your findings onto the Event Life Cycle Model (please refer to workshop 3, slide 9 to see an example). Please note that this task has no word limit. Your final task is to analyse South Koreas proposed plan of future development of the event site to address the stigma of ghost post-Olympic sites by proposing at least three recommendations addressing stakeholders concerns related to the sustainability of such events. In preparing your case study analysis, you will need to use at least 8 sources of information that are referenced in accordance with Kaplan Harvard Referencing Guide. These may include corporate websites, government publications, industry reports, census data, journal articles, and newspaper articles. . Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (Act). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assignment Submission This file must be submitted as a Word document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School late assignment submission penalties policy. Number of days Penalty 1* – 9 days 5% per day for each calendar day late deducted from the total marks available 10 – 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the full policy via https://www.kbs.edu.au/wpcontent/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf . Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (Act). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar: My Services>Academic Success Centre>Study Support Resources COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (Act). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. HAT301 Assessment 2 Marking Rubric Case Study Analysis 40% Marking Criteria NN (Fail) 0 49% P (Pass) 50 64% CR (Credit) 65 74% DN (Distinction) 75 84% HD (High Distinction) 85 100% Theory Application and Analysis __/30 marks You have incorrectly identified/analysed most or all of the event life cycle stages. You have identified and analysed some of the event life cycle stages correctly. You have identified and analysed most of the event life cycle stages correctly. You have identified and analysed all of the event life cycle stages correctly. You have identified and analysed all of the event life cycle stages correctly and thoroughly. Recommendations __/30 marks The quality of your recommendations is poor and/or incoherent. You have drawn some useful recommendations, although a more comprehensive analysis and focus on the future sustainability of such events would have been helpful. You have drawn mostly useful recommendations, although further focus on the future sustainability of such events would have been helpful. You have proposed wellresearched and comprehensive recommendations related to the future sustainability of such events. You have proposed wellresearched, comprehensive and convincing recommendations related to the future sustainability of such events. Research __/20 marks Your research lacks focus because of an unsuitable choice of sources. You have selected some appropriate sources. Better use of quality sources would help focus your research. Your research is focused, drawn from an appropriate range of sources. It is obvious that your research is focused, complemented by a quality selection and range of sources. It is clearly obvious that your research is extensive and focused, complemented by a quality selection and range of sources. Format __/20 marks Total Marks __/100 marks o Spelling and/or grammar is consistently incorrect, impacting on the flow and readability of your review. o The format chosen for your event brief lacks thought and consideration for the intended audience. o In-text referencing and/or reference list is mostly incorrect or nonexistent. o Even though grammar and spelling are an issue, they do not detract very much from the readability of your review. o The format chosen for your event brief is appropriate, but major improvements would enhance its presentation. o In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with major errors. o Mostly correct grammar and spelling are very good but with occasional errors. o The format chosen for your event brief is appropriate, but some improvements would enhance its presentation. o In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with minor errors throughout and the occasional major error. o Errors in grammar and spelling are rare. o Your event brief is professionally presented and has been submitted in the appropriate format. o In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with only the occasional minor error. o Correct grammar and spelling throughout the review with no obvious errors. o Your event brief is professionally presented and exceeds expectations in what is evidently suitable for a high-grade commercial environment. o In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with no errors.

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