This is prensetation so make it in a powe point, 7 slides will be okay And you have to do part B to of assignment 3 i will send you part A and brief so cover the all information in part B EVT101A_Assessment 3 Brief.Docx Page 1 of 12 ASSESSMENT BRIEF Subject Code and Title EVT101A: Event Concepts and Design Assessment 3.A Event Concept Plan 3.B Event Concept Plan Pitch Individual/Group Individual Length Part A: 1500 words (+/-10%) Part B: 7 minutes (+/-10%) Learning Outcomes b) Identify and justify the elements to be considered within the design of an event. c) Explain the various
View complete question This is prensetation so make it in a powe point, 7 slides will be okay And you have to do part B to of assignment 3 i will send you part A and brief so cover the all information in part B EVT101A_Assessment 3 Brief.Docx Page 1 of 12 ASSESSMENT BRIEF Subject Code and Title EVT101A: Event Concepts and Design Assessment 3.A Event Concept Plan 3.B Event Concept Plan Pitch Individual/Group Individual Length Part A: 1500 words (+/-10%) Part B: 7 minutes (+/-10%) Learning Outcomes b) Identify and justify the elements to be considered within the design of an event. c) Explain the various roles involved in event production, event direction and show calling, and demonstrate how to integrate them effectively. d) Present an event concept plan in a creative and persuasive manner. Submission Part A is due by 11:55pm AEST/AEDT Sunday of module 6.1 (week 11). Part B is due by 11:55pm AEST/AEDT Thursday of module 6.2 (week 12). Weighting Part A = 35% Part B = 20% Total Marks 100 marks each Context This assessment task will demonstrate your ability to develop an event concept plan in line with industry standards. This will use your written communication and verbal presentation skills. Your event concept plan must show that you can use industry concepts and knowledge to achieve client objectives. You will need to demonstrate an understanding of planning and implementation in the event design process, as well as consider the human resources and job tasks required in delivering your event. Through designing your plan, you will show evidence of strategic thinking by supporting your ideas with a foundation of research and industry best practice. You will also prepare your plan to an industry standard utilising your creativity and knowledge. Lastly, you will demonstrate that you can communicate your ideas clearly, concisely and in an engaging manner that will appeal to the informational needs of your clients. EVT101A_Assessment 3 Brief.Docx Page 2 of 12 Instructions Client brief/ background information Greater Local Council accepted your event proposal at their last Council meeting and, as a result, you have the go ahead to proceed. You need to finalise your event concept plan and anticipate the implications of carrying out your event, as well as pitch your event concept plan in an engaging and persuasive way to your client. Your event concept plan and your event concept pitch will help you finalise your event planning while preparing to implement and stage your event. It will also help you communicate with your client and keep them informed of your progress. Your event concept plan (part A) must be detailed, logical and demonstrate an understanding of event staging to industry standards. Your event concept plan pitch (part B) must be engaging, creative and informative. It must provide your client with a thorough event run-down, so that they are across what is happening in the lead up to staging of the event. Assignment requirements This report, builds upon the work you completed in assessments 1 and 2. At its core the event concept plan is there to assist you in the final stage of the design process, preparing for the preliminary staging (or otherwise known as the implementation) planning process. You are required to: _ Write a report (not an essay) that outlines your event concept (Part A) _ Outline the staging elements that need to be planned when designing the event (Part A and Part B) _ Provide specific information that relates to planning and implementing your event (Part A and Part B) _ Communicate your event plan to your client in an engaging, creative and informative manner (Part B) This is your event concept. This is your event road map. This will allow you to actually implement your event and bring it to life. Make sure that it has the level of detail needed to be able to run this event in real life. This will ensure that your client is confident in the level of service that you are providing. Layout Part A: 1500 word report Building upon the material submitted in assessments 1 and 2, the report that you are submitting for assessment 3 part A should detail and explain (at a minimum) the following: _ Introduction (100-150 words): Discuss your brief, research, objectives and your concept in terms of Goldblatts 5 Ws. Consider and implement the feedback received from assessment 2. _ Lighting, sound, video, AV and SFX (50-100 words): In broad terms the lighting, sound, video and SFX design brief should detail the outcomes in such a manner that the lighting, sound and SFX technicians can interpret and implement the instructions. That is, the brief should describe what effects are desired, not the equipment required to achieve them. For example: As this will be a beach wedding during the day there should not be any real lighting requirements for the ceremony, unless the photographer advises otherwise. However, as EVT101A_Assessment 3 Brief.Docx Page 3 of 12 beaches can be windy, a sound system of microphones, small mixing desk and speakers will be required for all guests to be able to enjoy the ceremony. The specific equipment should be suitable for use outdoors, in sand, wind and water. There will be no other special effects requirements at the ceremony (79 words). 1 _ Performers, talent and entertainment (50-100 words): In broad terms detail any performers, talent or entertainment outcomes. Entertainment is all of the things the guests are going to be doing during the event. This will include all the elements that you think will contribute to your event experience. For example: The wedding ceremony will require the services of a MC to assist with the welcoming, ushering, coordination of marshalling and seating guests, introducing the ceremony, warming up the guests and closing the official ceremony proceedings. In addition, a civil celebrant and professional wedding photographer will be required. A registered early childhood assistant should be considered so that a separate childrens section can be created a discrete distance away from the main wedding ceremony, where children can be entertained and cared for but still be part of the ceremony. Later at the reception, guests will be entertained by speeches, socialising, drinking and dancing (102 words). _ Event staff roles and responsibilities (100-150 words): Staff roles should describe both the event staff and any venue staff who might be required over and above entertainment requirements. _ Skills and resources matrices (50 100 words each but does not count towards word count): Develop a matrix of required or anticipated resources and skills (one matrix for each). Here you need to provide a detailed description and reasoning as to why each element is included. In doing so, you should address questions like: Are they available and easy to procure (seasonal, expensive, abundant or limited supply)? How long might it take to obtain what you need? How long is its shelf life? Where can you store it before and after the event? _ You should include a matrix for the following (where applicable): o Lighting, sound, and effects o D_r, decorative, scenic, set and prop o Venue o Food and beverage o Talent and entertainment o Permits and licences o Transport, storage and logistics o Workplace Health and Safety, and risk o Contractors and vendors o Backline assumptions o Software/ technology _ Additional considerations (50-75 words): Have you made any backline assumptions? If so, what are they? _ Run-sheet and timeline (750 words): Create a detailed plan or run-sheet, in its (anticipated) final form. This run-sheet should include times, roles and resources. It should highlight milestones, or critical events in the programme (Critical = must happen for the event to go ahead. Milestones = important). Milestones highlighted in yellow and critical events in red. _ Budget (100 words in table format but does not count towards the word count): Include an income and expenditure report for your event. _ Conclusion (50-100 words): Wrap-up your report and leave your client with a sense of confidence and anticipation. 1 Note that you do not need to include the word count in parenthesis at the end of each section. This is only use here to indicate that the length of the example provided meets the requirement. EVT101A_Assessment 3 Brief.Docx Page 4 of 12 _ References: Please reference relevant definitions, concepts, secondary research using APA 6 th edition style of referencing. Please see the Academic Skills page on Blackboard for information on referencing in APA 6th edition: https://laureateau.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&con tent_id=_2498849_1 Part B: 7 minutes event concept presentation This presentation is a pitch and as such should be interactive, engaging and exciting to watch. This is where you get to demonstrate that you can present your ideas to clients and satisfy their informational needs while also creating a sense of excitement and confidence about how the event is being implemented. The presentation should build on the report that you compiled for Assignment 3 Part A. Therefore, it is anticipated that all the sections that you have included in your report will be touched on in your presentation. Your presentation can be: _ A live, face-to-face presentation _ A videoed presentation _ A presentation recorded through ZOOM or similar software _ An animation _ A PowerPoint presentation recorded with voice over Please consult with your learning facilitator on your preferred presentation method before creating it. You have the ability to be creative so, if you have an idea that is not on the list above please discuss it with your learning facilitator. What it is important to keep in mind is that: o Your presentation must be original o Your face and/or voice should feature in the presentation o The presentation should be no more than 7 minutes in length o You need to utilise multimedia resources or aids to ensure that the presentation is interesting to your audience (i.e. your client) The presentations will be assessed based on how well they have demonstrated their understanding of the brief, the target market and the objectives of Greater Local Council. Presentations will also be assessed on the degree of creativity and industry readiness that they have demonstrated. For more information on assessment criteria, please see the learning rubric below. Submission Instructions Submit Assessment 3A Event Concept Plan Report by 11:55pm AEST/AEDT Sunday of module 6.1 (week 11) via the Assessment link in the main navigation menu in the Blackboard site for EVT101A Event Concepts and Design. Files can be uploaded as PDFs. The learning facilitator will provide feedback via the Grade Centre in Blackboard. Feedback can be viewed in My Grades. EVT101A_Assessment 3 Brief.Docx Page 5 of 12 Submit Assessment 3B Event Concept Plan Pitch by 11:55pm AEST/AEDT Thursday of module 6.2 (week 12) via the Assessment link in the main navigation menu in the Blackboard site for EVT101A Event Concepts and Design. Submissions can be uploaded as video files or written as links to YouTube videos (if choosing the latter, make sure your Youtube video is unlisted in the privacy settings, so that it can be viewed by anyone with the link). The learning facilitator will provide feedback via the Grade Centre in Blackboard. Feedback can be viewed in My Grades. EVT101A Assessment 3 Brief Page 6 of 12 Learning Rubric: Assessment 3A Event Concept Plan Report Assessment Attributes Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% Event concept outline in introduction 20% Event concept description using Goldblatts five Ws demonstrates a limited understanding of required concepts and knowledge to address task in a satisfactory manner. Key components of the task have not been addressed. There is confusion of personal opinion with information from the research/ subject materials. Event concept description using Goldblatts five Ws demonstrates a basic understanding of required concepts and knowledge. Basic key components of the task have been addressed, however, resemble a repetition or summary of key ideas; needs originality. There is some confusion of personal opinion with information from the research/ subject materials; however, there is a basic indication of further reading and research undertaken. Event concept description using Goldblatts five Ws demonstrates a thorough understanding of required concepts and knowledge; demonstrates a good capacity to explain and apply relevant concepts. Key components of the task have been addressed, adequately. There is a justification of personal opinion with information from the research/subject materials. There is some indication of further reading and research undertaken. Event concept description using Goldblatts five Ws demonstrates a highlydeveloped understanding of required concepts and knowledge; welldemonstrated capacity to explain and apply relevant concepts. Key components of the task have been addressed, very well. The event concept description discriminates skilfully between personal opinion and information from the research/subject materials. There is clear indication of extensive reading and research undertaken. Event concept description using Goldblatts five Ws demonstrates a sophisticated understanding of required concepts and knowledge; Mastery of concepts and application to new situations/further learning. Key components of the task have been addressed, expertly. The event concept description systematically and critically discriminates between personal opinion and information from the research/course materials. There is considerable indication of comprehensive EVT101A Assessment 3 Brief Page 7 of 12 reading and research undertaken. Staging elements outline: lighting, sound, video, AV and SFX; Performers, talent and entertainment & event staff and responsibilities 20% There is no/limited evidence of a basic attempt to identify some of the staging elements for the event. There is no/limited description of desired outcomes to facilitate interpretation and implementation by technicians, entertainers and staff. There is evidence of a basic attempt to identify the staging elements for the event, although this is not detailed. There is evidence of a basic attempt at describing the desired outcomes to facilitate interpretation and implementation by technicians, entertainers and staff, albeit not to a sufficient extent of detail. Staging elements have been adequately identified for the event in detail. The outline adequately describes the desired outcomes to facilitate interpretation and implementation by technicians, entertainers and staff in detail. Staging elements have been thoroughly identified for the event, providing a detailed account of each element and its contribution to the event experience. The outline thoroughly describes the desired outcomes, effects and experience to facilitate interpretation and implementation by technicians, entertainers and staff. Staging elements have been expertly identified for the event, providing a detailed account of each element and its contribution to the event experience. The outline expertly describes the desired outcomes, effects and experience to facilitate interpretation and implementation by technicians, entertainers and staff to an industry standard. Detailed run-sheet and timeline 30% There is no/limited evidence of a basic attempt to identify times, roles and resources, and highlight milestones or critical events in the programme. Many There is evidence of a basic attempt to identify times, roles and resources, and highlight milestones or critical events in the programme, albeit casually. Some elements are not identified. All elements have been adequately identified in the run-sheet: times, roles and resources. Milestones and critical events in the programme have been adequately highlighted. However, some detail is missing. All elements have been thoroughly identified in the run-sheet: times, roles and resources. Milestones and critical events in the programme have been thoroughly highlighted. Run-sheet is thorough and detailed. All elements have been expertly identified in the run-sheet: times, roles and resources. Milestones and critical events in the programme have been expertly brought to focus. Runsheet is thorough and EVT101A Assessment 3 Brief Page 8 of 12 elements are not identified. detailed to an industry standard. Identification and justification of skills and resources matrices, budget, and other considerations 20% There is no/limited evidence of a basic attempt to identify required or anticipated resources and skills in the matrices, or other relevant considerations for the client. There is no/limited evidence of a broad discussion on how the budget will be spent or where additional revenue will come from. There is evidence of a basic attempt to identify and justify some elements in the required or anticipated resources and skills matrices, and other relevant considerations for the client. There is evidence of a casual discussion on how the budget will be spent, but no/limited evidence of where additional revenue will come from. There is evidence of an adequate identification and justification of relevant elements in the required or anticipated resources and skills matrices, and other relevant considerations for the client. There is evidence of a casual discussion on how the budget will be spent and where additional revenue will come from. There is evidence of a thorough identification and detailed justification of elements in the required or anticipated resources and skills matrices, and other relevant considerations for the client, as well as a broad discussion of other critical considerations for the client. There is evidence of a relevant and thorough discussion on how the budget will be spent and where additional revenue will come from. Elements in the required or anticipated resources and skills matrices have been expertly identified and justified to industry standards. There is evidence of a critical and detailed discussion of other considerations for the client. Budget spending and sourcing has been discussed thoroughly and expertly to industry standards. Correct citation of key resources 10% Does not use sufficient sources. Does not include correct references or intext citations; does not use APA 6th style. Uses sufficient sources, however can be greatly improved. Attempts to include references or in-text citations, however these are sometimes insufficient for research purposes, or incorrect; Shows good evidence of attempts to source information. Includes in-text citations and references from suitable sources; uses APA 6 th style, however may contain minor citation or referencing errors. Shows evidence of wide scope for sourcing evidence. Includes in-text citations and references from suitable sources; uses APA 6th style, containing minimal and or no errors. Shows evidence of extensive scope for sourcing evidence Includes in-text citations and references from suitable sources; uses EVT101A Assessment 3 Brief Page 9 of 12 uses APA 6th style, however may contain some citation or referencing errors. APA 6th style, containing no errors. Learning Rubric: Assessment 3B Event Concept Presentation Assessment Attributes Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% Identification and justification of key staging elements in the event concept plan that demonstrate the planning and implementation of the event 30% There is no/limited evidence of a basic attempt to identify some of the staging elements for the event. There is no/limited description of desired outcomes to facilitate the clients interpretation of the event concept plan and understanding of how the different staging elements will work together in the event. Run-sheet and timeline presentation fails to demonstrate the There is evidence of a basic attempt to identify the staging elements for the event, although this is not detailed. There is evidence of a basic attempt at describing the desired outcomes to facilitate the clients interpretation of the event concept plan and understanding of how the different staging elements will work together in the event. Run-sheet and timeline presentation demonstrates to a basic Staging elements have been adequately identified for the event in detail. The presentation adequately describes the desired outcomes to facilitate the clients interpretation of the event concept plan and understanding of how the different staging elements will work together in the event. Run-sheet and timeline presentation adequately demonstrates the planning and implementation of the event concept plan. Staging elements have been thoroughly identified for the event, providing a detailed account of each element and its contribution to the event experience. The presentation thoroughly describes the desired outcomes, effects and experience to facilitate the clients interpretation of the event concept plan and understanding of how the different staging Staging elements have been expertly identified for the event, providing a detailed account of each element and its contribution to the event experience. The presentation expertly describes the desired outcomes, effects and experience to facilitate the clients interpretation of the event concept plan and understanding of how the different staging EVT101A Assessment 3 Brief Page 10 of 12 planning and implementation of the event concept plan. extent the planning and implementation of the event concept plan. elements will work together in the event. Run-sheet and timeline presentation thoroughly demonstrates the planning and implementation of the event concept plan. elements will work together in the event. Run-sheet and timeline presentation expertly demonstrates the planning and implementation of the event concept plan. Identification and justification of skills and resources matrices, budget, and other considerations for the client 20% There is no/limited evidence of a basic attempt to identify required or anticipated resources and skills in the matrices, or other relevant considerations for the client. There is no/limited evidence of a broad discussion on how the budget will be spent or where additional revenue will come from. There is evidence of a basic attempt to identify and justify some elements in the required or anticipated resources and skills matrices, and other relevant considerations for the client. There is evidence of a casual discussion on how the budget will be spent, but no/limited evidence of where additional revenue will come from. There is evidence of an adequate identification and justification of relevant elements in the required or anticipated resources and skills matrices, and other relevant considerations for the client. There is evidence of a casual discussion on how the budget will be spent and where additional revenue will come from. There is evidence of a thorough identification and detailed justification of elements in the required or anticipated resources and skills matrices, and other relevant considerations for the client, as well as a broad discussion of other critical considerations for the client. There is evidence of a relevant and thorough discussion on how the budget will be spent and where additional revenue will come from. Elements in the required or anticipated resources and skills matrices have been expertly identified and justified to industry standards. There is evidence of a critical and detailed discussion of other considerations for the client. Budget spending and sourcing has been discussed thoroughly and expertly to industry standards. EVT101A Assessment 3 Brief Page 11 of 12 Organisation, development, and transition of ideas in presentation 25% Organisation: ideas are somewhat disorganised, making them convoluted and difficult to understand. Development: ideas have little flow, and are often vague. The points are unclear, information is often irrelevant, and ideas lack support. Transition: presentation lacks a logical sequence, and transitions are abrupt and distracting. Organisation: ideas are coherently organised, however, some points come across as convoluted. Development: ideas have potential, however, flow is a challenge. There is clarity with some of the points however, some information is redundant and ideas could use more structure. Examples need a clearer connection to the central purpose. Transition: presentation needs a clearer logical sequence of information and requires some effort to follow. Transitions in the presentation are allowable, however not always smooth, which at times distracts the audience. Organisation: presented in a thoughtful, clear and coherent manner; signs of logical sequence in the organisation. Development: sufficient information, evidence and examples that relate to purpose are included. Transition: most transitions are easy to follow, but at times ideas are unclear. Organisation: provides motivating content that engages the viewer from the beginning of the presentation and keeps the audience's attention throughout. Development: information, arguments and evidence are very well presented; logical, clear, and wellsupported by evidence. Transition: ideas support the event concept plan and are arranged logically; transition smoothly from one to another and are clearly linked to each other. Organisation: Professionally presented; logical, clear and very well supported by evidence. Development: Expertly presented; logical, persuasive, and motivating; introducing a set of ideas and suggestions that keep audience's attention throughout. Transition: Ideas transition smoothly from one to another and are clearly linked to each other and clearly related to purpose; smooth transitions connect ideas right from the start. Appropriate and creative use of multimedia and visual data Multi-media is poorly prepared and/or Multi-media is included, however, does not clearly or appropriately Multi-media is wellprepared and clearly Effective use of (possibly diverse) multi-media clearly relating to the Highly effective use of (possibly diverse) multimedia, clearly relating to EVT101A Assessment 3 Brief Page 12 of 12 20% distracting, or nonexistent. Lacks an understanding of the variety of available resources; needs to develop a better understanding of the variety of available resources. Visual data used very poorly; does not support script and overall presentation. support script and overall presentation. Shows evidence of using available resources, however can be more professional. Some visual data used to support script and overall presentation, however, could be used more strategically and effectively as a motivation tool for the audience. relates to script and overall presentation. Shows evidence of using available resources, satisfactorily. Adequate visual data used to support script and overall presentation, however, could be used more strategically and effectively as a motivation tool for the audience. script and overall presentation. Available resources used in a professional manner. Effective and strategic use of visual data as a motivational tool for the audience. the script and overall presentation. Available resources used in a very organised and professional manner. Exemplary use of visual data as a motivational tool for the audience. Appropriate citation and references. 5% Does not include correct references or intext citations; does not use APA 6th style. Attempt made to include references or in-text citations, however these are sometimes insufficient for research purposes, or incorrect; uses APA 6th style, however may contain some citation or referencing errors. Shows good evidence of attempts to source information. Incorporates in-text and citations references from suitable sources; uses APA 6 th style, however may contain minor citation or referencing errors. Shows evidence of wide scope for sourcing evidence. Incorporates in-text and citations references from suitable sources; uses APA 6th style, containing minimal and or no errors. Shows evidence of wide scope for sourcing evidence. Incorporates in-text and citations references from suitable sources; uses APA 6th style, containing no errors.

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