Address the following: Why is knowing your audience an important part of capturing and maintaining their attention? What cultural considerations do you need to take into account for your particular audience/topic? How are you going to keep the audience’s attention throughout the speech? Grabbing And Maintaining Attention

Audience identification is necessary to tailor speech to their interests, level of understanding, attitudes and beliefs. It is important to keep the audience in mind when creating and delivering a presentation, as this increases the effectiveness of the speaker. Since it is difficult to identify audiences through in-depth research, audience adaptation often depends on the constructive use of imagination (Zhang et al., 2019). When people join an audience speaking, they have good expectations about the occasion, topic, and speaker. If you break the audience’s expectations, the presentation may become less successful. By knowing your audience, you can determine which information and materials are relevant to them. Knowing your audience allows you to choose the right tone and tone for your message after knowing what you want to say. If you know your audience, you can use the same terms your customers use in marketing (Elias, 2021). continue…
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