Analyze how the visual source effectively or ineffectively represents what the brand claims to stand for.


Sources: Two: one will be your visual source, the other will be the company/ brand/ organization website.

Purpose: Communication exists in mediums outside of the written word. Just like a written text, a visual text communicates meaning on a deeper level beyond merely the literal. For example, photographs, print advertisements, posters, paintings, and movies all convey messages.

Audience: Your audience for this assignment is your instructor and your classmates. Therefore, your tone should be academic and more formal than if you were speaking to a friend. However, when writing the analysis, you need to focus on the Target Audience for that particular visual prompt.

Visual Source Parameters: Click on the links on the “Visual Source Suggestions” document to get an idea about what kinds of advertisements make good material for this assignment feel free to choose one of the commercials given on the list all of these have plenty of brand research available about them.

If you want to select your own visual source, then here are some guidelines:

Choose either a television commercial or music video for which you can easily find the brand/ creator mission statement and purpose as given on their website.

Length should be at least 1 minute long (1-3 mins is a good length. 30 seconds is too short).

Source must be from within the last 5 years.

Make sure you choose wisely with your source. You need to choose something that has enough content to sustain a 3–4-page analysis.

In your paper, you need to accomplish the following:

Discuss the visual source’s use of rhetorical appeals, devices, strategies, and the optional argument style. Don’t forget about formal elements like metaphor, personification, irony, symbolism, etc. that you think are relevant.

Analyze how the visual source effectively or ineffectively represents what the brand claims to stand for.

Give specific visual examples that support your claim.

Important things to consider: For example, Who seems to be the targeted audience? If you have chosen an advertisement, then what product or service is being advertised?



Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more