These questions are based upon the FedEx case. To support your answers, you should use the evidence in the FedEx case. Inability to do this will lead to loss of points.
Fedex – Company Case No. 1
FedEx is most comfortable with which of these five orientations in market management (Product/Production, Market, Sales or Societal Market).
FedEx is most suited to the “societal marketing notion” of the five marketing management directions. FedEx’s marketing concept is most relevant because it emphasizes client needs through customer satisfaction. FedEx is particularly relevant because it provides value for customers while fulfilling their expectations and needs. Because FedEx’s objective is to convey goods, the notion of “Fulfilling customer requirements (also known as the “purple promise”) is suitable. FedEx has a strong marketing concept that focuses on clients and this promises a firm commitment. FedEx uses social media.
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