Apply the first four stages of the CDP
model to two purchases you have made within the last month, one for a high-cost
and the other for a low-cost product or service. Compare the total time you
spent making decisions about purchasing these items. Secondly, apply stages 5,
6 and 7 of the CDP model to a high cost item you bought last year. Consider
whether or not you would buy this product or brand again or recommend it to a
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