product and sold its output through four large wholesalers. Today, the fi rm bottles 40 brands of…
product and sold its output through four large wholesalers. Today, the fi rm bottles 40 brands of product, and product life averages only four years. Consequently, the fi rm is constantly adding and deleting brands in its product line. Further, to market the 40 brands of product, the company sells to dozens of wholesalers, brokers, and large retail chains. Th e company uses multiple pricing models to accommodate the various outlets. a. Discuss how
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