Assume you are creating a pitch to present to Tesla leadership. You will need to analyze its external/internal environment and propose strategies, policies and/or solutions based on those findings that will create a sustainable competitive advantage for the company. Tesla – Business Strategies, Policies and Solutions

Let’s say you create a pitch that Tesla executives will see. It will be necessary to evaluate the external and internal environment of the company and suggest policies or solutions that can create sustainable competitive advantages.


Tesla – Business Strategies, Policies, and Solutions



Executive Summary

Tesla, Inc., an American company that makes electric vehicles (EVs), and other renewable energy, is based in the United States. Its brand is based on sustainable, self-driving transportation and energy efficiency technology. This company developed luxury EVs that were targeted at high-end customers. Then, it expanded its market share with lower-priced models like Model 3. This is due to a slowing down of orders execution. Tesla’s external environment is modulated by legal, political, economic, technological, and sustainability variables. It is a leader in the large-scale production and maintenance of reliable EV technology. However, Tesla’s main strength lies in its reputation as an innovator sustainable energy automaker. Tesla’s direct sales model has been its

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