Base on this Outline and Summary of this Topics: What is the challenge social media has brought to insurance marketing and distribution? Would you like to be a virtual insurance agent? FIN 360 Principles Of Risk Management And Insurance.

This Outline is a summary of the topics:

How has social media impacted insurance distribution and marketing? Do you want to become a virtual agent for insurance?

 

 

Principles of Risk Management and Insurance – FIN 360

 

 

 

Answer

State insurance regulators across the country have noticed the popularity of social networking in the insurance sector and attempted to combat it. State insurance regulators are actively dealing with social media usage and other issues through market conduct investigation. Others have dealt with complaints from consumers about the abuse of social media. A legal opinion by the Office of General Counsel of New York State Insurance Department states that the use of a LinkedIn profile page to promote insurers, producers or brokers of insurance is an advertisement, announcement or statement according to the New York Insurance Law, Life, 2010. Many state insurance regulators can be found online through Facebook or other social networks. It is difficult for state insurance regulators in many states to monitor and access social media sites. Smith (2018). Strict state regulations that prohibit employees using state-issued tech, accessing social media sites at work, and “blocking” access to such sites, conceal relevant activity from the regulator community. It is urged that state insurance regulators hire individuals to supervise social media. They will provide them with the security clearances, guidelines and support they need. Cont…

 

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