1. Using the AIDA Formula, write a 4 LINE Classified ad for any product. Line 1…is the Tagline or Headline, Line 2 should create interest and excitement, line 3 should engender mystery and intrigue, and line 4 is your call to action (CTA as it is called). (1 page, make it look like a classified ad, 16 point font)
2.Read the doc I post, The Importance of Being Persistent (when it comes to selling). 1 page written report (double spaced, 12 point font) where you relate what you learned from reading this doc as it relates to your personal online shopping experience. Do you think the statistics describe in the document hold true in your case? Provide examples.
3. What are the 5 keys to Social Media Promotion? 2 pages including examples. Double spaced 12 point font.
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