Business Plan Grading Components Your Final SCORE ==> 0 Written Business Plan

Business Plan Grading Components
Your Final SCORE ==>
Written Business Plan 150 Points Possible
Your Score
Possible Points
1)      Business Concept
(a) Was the statement of the Business Concept clear, concise, and coherent?
(b) Was the plan convincing that there was a market for the product or service proposed?
(c) Does the executive summary grab the reader’s attention and highlight the major points of the plan?
2)      Marketing, Operational and Organizational Plan
(a) Did the student’s proposed Operational, and Organizational plans support and describe a solid strategy to exploit the proposed market opportunity?
(b) Does the business product / service plan clearly describe the distribution channel and where the concept is positioned in the channel?
(c) Does the market analysis support acceptance for the business concept in the marketplace?
(d) Does the marketing plan successfully demonstrate how the company will effectively create customer awareness in the target market?
3)      Financial plan and additional financial assumptions
(a) Does the financial plan convince the reader that the company has long term growth potential and will provide a superior return on investment for the investor and sufficient cash flow to repay loans to potential lenders?
(b) Did the student accurately complete the financial plan template?
(c) Are financial assumptions explained and supported?
(d) Did the student’s Financial plan and additional financial assumptions and information coherently support execution of the proposed strategy?
(e) Did the numbers tie to each other – were they consistent throughout the presentation?
(f) Were the numbers realistic, for the most part?
(g) Was the deal structure attractive?
4)      Corporate Structure
(a) Did the student adequately convey its corporate structure and how it affects taxation, distribution of profits financial risk / liability?
5) Writing, format, critical thinking and style
(a) Is proper APA formatting used, including proper title page and reference page? (NOTE: References are REQUIRED)
(b) Are all references properly used as citations within the body of the paper?
( c ) Are spelling & Grammar correct?
(d) Is proper APA formatting used. Including margins, headings etc.?
(e) Analysis MUST be 5 to 8 PROPERLY FORMATTED pages in length, NOT including the title page, abstract (if included) and reference list.

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  • 12 pt Arial/Times New Roman
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  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

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