Career Options after Marketing

He was under the impression that CPG was where the ‘true, pure marketing’ took place, and that he could put in 5-10 years, learn all he could, and then go to another industry that pays more. The reality is turning out to be much different, however. He has had several CPG brand management jobs, and although he likes the function of marketing, and the general management role, he finds CPG itself to be a terrible fit. DH is quick, thinks on his feet, hates to sit still, reads people and data well. He finds CPG to be slow, red-tape heavy, and hates sitting in a cubicle day after day staring at spreadsheets and decks. He’s always in a declining category selling something that has no personal meaning, and he’s desperately unhappy. He’s also 43 and needs to decide what to do ‘with the rest of his life’. So, what to do? Does he suck it up and spend another 10-15 years as a CPG brand manager? And where do the old CPGers go? The funnel is very tight and he’s worried about what happens after 55. You don’t see many older folks in these companies. Or, does he transition to another industry/function? (this is what I think he should do) If so, what? I’d like him to find a job that uses his quick wit and people skills, something ancillary to marketing but not starting a whole ‘nother career. He says Sales isn’t for him and I don’t know what else might be, so thought I’d ask the wise minds of the Bogleheads for suggestions. Please help I didn’t find the right solution from the internet. References: https://www.bogleheads.org/forum/viewtopic.php?t=2… Business animation company Thanks