Section A Question 1 (5 Marks) Traditionally, qualitative research has been depicted as having a preparatory role in relation to quantitative research. To what extent do the different forms of mixed methods research reflect this view? Discuss, justify and give examples where appropriate. (5 marks). Question 2 (5 Marks) A retailer of childrens toys wants to learn what customers think of the range of products they offer in its mail-order catalogue. The retailer has decided to carry out a self-completion survey of its adult customers on its catalogue mailing list but they are unsure
View complete question Section A Question 1 (5 Marks) Traditionally, qualitative research has been depicted as having a preparatory role in relation to quantitative research. To what extent do the different forms of mixed methods research reflect this view? Discuss, justify and give examples where appropriate. (5 marks). Question 2 (5 Marks) A retailer of childrens toys wants to learn what customers think of the range of products they offer in its mail-order catalogue. The retailer has decided to carry out a self-completion survey of its adult customers on its catalogue mailing list but they are unsure whether the survey should be conducted by post or online. (a) Outline the benefits and limitations of each approach which the retailer is considering for this research. Illustrate your answer with examples. (3 marks) (b) The retailer has decided to use a postal survey. Outline the steps which they could take to maximise response rates. Give reasons for the suggestions you make. (2marks) Section B This section is worth 20 marks ————————————————– Question 5 (20 Marks) Dimensions of servicescape, empathy and customer perceptions on authenticity are critical in forming the dining experience of a restaurant (Arnould et al., 1998; Chang, 2016; Jang et al., 2012; Wood and Mu__ 2007; Hsieh XXXXXXXXXXLiterature supported the relationship that an individuals perception of authenticity drives the customers involvement in a restaurant (Chang, 2016; Mehrabian and Russell, XXXXXXXXXXThis involvement was also demonstrated to increase the revisit intention in a restaurant (Campbell et al., 2014; Tarkiainen and Sundqvist, XXXXXXXXXXHowever, there is a lack of research examining these relationships generally and in the context of boutique restaurants in particular.The aim of this research is therefore to examine the factors such asservicescape, empathy, authenticity perception, and dining experiencethat influence customerfuture behavioural intentionin the context ofboutique restaurantsin Australia. You are required to develop a research proposal for this research and write a report ofmaximum of2,000 words(excluding the executive summary, references, and any appendices). The report should address all the elements identified above and be structured accordingly. Information presented must be based on review of the current body of literature, which means that you are required to include a reference list of at least 10 references (at least 8 being academic references, as well as authoritative statistics and reports from industry or government). This is a minimum requirement and more are recommended. These references should be as current as possible (i.e. within the last 10 years, and preferably within the last 5 years). Data available in the public domain can also be used, such as reliable on-line sources (i.e. local government newsletters, published destination information,). The proposal should cover the following: Abstract Aims of the Research Contribution to Knowledge and Statement of Significance Literature Review Conceptual Framework and Hypotheses development Methodology Conclusion ——- XXXXXXXXXXEND————————-
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