CEO Frederick W. Smith wants to celebrate the companys
achievements by creating a special advertising insert on FedExs history. He
wants to distribute this insert inside the April issue of a national business
magazine. The magazines publisher is excited about the concept and has asked
Smith to send her something in writing. You are asked to draft the proposal,
which should be no more than 10 pages long. Which outline should you use?
Version
An overview of FedExs history
a. How company was founded
b. Overview of company services
c. Overview of markets served
d.
CEO Frederick W. Smith wants to celebrate the companys
achievements by creating a special advertising insert on FedExs history. He
wants to distribute this insert inside the April issue of a national business
magazine. The magazines publisher is excited about the concept and has asked
Smith to send her something in writing. You are asked to draft the proposal,
which should be no more than 10 pages long. Which outline should you use?
Version
An overview of FedExs history
a. How company was founded
b. Overview of company services
c. Overview of markets served
d. Overview of transportation ope
rations
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