Reference pp. 87-88 in Ch. 4 of Managing Innovation and Entrepreneurship.
Competitive advantage, according to Hisrich and Kearney (2014), requires organizations to engage in six processes to maintain innovation. Organizations like Google, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay® have done this successfully.
Select an organization other than those listed above (Google, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay®) to explore competitive advantage and the six processes to maintain innovation discussed in Hisrich and Kearney (2014).
Write a 700- to 1,050-word paper in which you analyze how the selected organization is meeting the concepts of competitive advantages as outlined in Hisrich and Kearney (2014), on pp. 87-88. Be sure to include information about the following:
The organizational leadership philosophy on innovation
Activities the organization is actively engaged in to sustain competitive advantage within its industry
R&D initiatives the organization is involved in for long-term competitive advantage
Format your paper consistent with APA guidelines.
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