Complete the “Target Market Worksheet” which will describe the demographics of your target customer, explain how you would expand into other global markets, create a graphic to appeal to your customer, and include a brief journey map to describe the consumer’s process. Description of Target Market

Our company produces and sells essential oils. Essential oils are highly concentrated natural oils extracted for flavor and aroma (Ecovia Intelligence, 2021). They are volatile aromatic compounds extracted from leaves, stems, flowers, bark, roots and other parts of plants. They contain antioxidant, antibacterial and anti-infective properties that help keep the body healthy. Rising healthcare awareness, rising standard of living, rising dual-career households, and increasing demand for aromatherapy are some of the factors driving the growth of the essential oils market. Essential oils are mainly used in industries such as food and beverage, personal care and cosmetics, and aromatherapy.

We target male and female high-income residents of the United States, Germany, and China. This target group includes well-educated people aged 18 to 80 living in urban environments. This group also includes married and single people who are focused on beauty, personal happiness and health. Most people in this age group are stressed and concerned about their health, appearance, or both (Wilson, 2017). The health benefits of essential oils include treating skin conditions, pain management, insomnia, cardiovascular and respiratory disorders, and digestive issues. Additionally, aromatherapy is used to treat coughs and colds. It also helps reduce stress and relaxation, and stimulates the need for essential oils. another key

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