Create a marketing plan with the overall steps and detail involved in planning the marketing approach.


Strategic marketing plans are imperative for sport organizations. The purpose of this assignment is to create a marketing plan with the overall steps and detail involved in planning the marketing approach. Pretend as if you as a marketer will be presenting to the GM, Owner, Head Coaches, etc. whom you are presenting your plan to.

The organization you will cover is the New England Patriots of the NFL

Research the New England Patriots (NFL team) current corporate sponsor, Gillette. Research and identify inventory that is part of the sponsorship agreement, current activations and promotions.

Then come up with at least two (2) new activations and promotions (Use the new “Brady” clothing brand and  “TB12” company, be creative) for the sponsor to be used in-venue, digitally or on social media.

Things to consider:

Corporate voice of the team and mission statement.

Celebrity endorsements

How to engage new interest and keep old interest with Tom Brady being retired

Talk about mission and vision statement

Influencer marketing and ROI

Fan expectations

Attendance of venue from 2000 – current (2021)

Ticket sales 2000-2021


SWOT Analysis



Create a marketing plan with the overall steps and detail involved in planning the marketing approach.

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