Data Strategy: How to Profit from a World of Big Data, Analytics and Artificial Intelligence 2nd Edition

 As you read, take notes in your own wordsNote the following:What is the central question or issue the book addresses? o What is the book’s argument or thesis?How is the book organized to support this thesis? How are the chapters ordered? Chronologically? Thematically?Ideally, it is best to read the book twice. The first read-through should be to familiarize yourself with the book and form initial impressions, followed by a break and a second reading to gather evidence to support your conclusions. Step 2: Evaluate the BookOnce you have read the work, take a few days to evaluate itThink critically about the workEvaluate the key arguments, how effectively they were presented and supported, and if they help or fail to help readers to understand a given topicConsider the following questionso How and what does this work help us to understand about a time period or issue?o What types of evidence does the author draw on to support his or her argument?Does the book do what the author claims it will do?Are there other types of evidence that the author fails to acknowledge or ignores?What theoretical perspective does the author work from? How does this shape of affect his/her argument?Are you convinced by the book? Why or why not?Appendix A provides a useful format of key areas that should be considered in the evaluation Step 3: Write the ReviewIntroductionOpen with a general description of topic/problem addressed in the workThink of a hook to draw readers inBackgroundo Identify the book and author under review with any backgroundo Time period, region? Question or topic addressed?o About the author(s)Basic biographical info about editors of the bookWho are they, what are they known for, what are their qualifications and expertise in the subjectHow can the work fit into wider research or career trajectory? Thesiso Usually toward the end, provide a succinct, clear evaluation of the book, which is the thesis of your reviewWhat is the main argument of the bookYour evaluation of the book such as strengths and contributions or weaknesses and shortcomingWhy and in what ways the work demonstrates strengths and weaknessesII. Summary of the Primary Argument(s)Concisely summarize the book’s argumentIf there is an identifiable thesis statement, then directly quote it  Identifies the essential arguments, and briefly summarizes themComment on the following:What is the book’s thesis?How is it organized? What are the major arguments?What types of evidence are presented?Research methods used (if applicable)Range of material covered in the bookIII. Evaluation/AnalysisThis section should form the bulk of your reviewExplain and develop the evaluation made in your thesisUse examples and quotations to illustrate and prove your assessmentGive examples of areas where the book did well and areas where it could be improvedWeaknesses are likely to be something the author omitted/did not address in sufficient detailIV. ConclusionConcluding statement summarizing your review of the bookWhat does this work contribute to the field?What limitations does it possess?Avenues for future researchHow does it contribute to the topic (e.g., culture, time period) studiedExplicitly identify a range of audiences that may appreciate or benefit from the book Things to Avoid in a Book Review Do not simply summarize the work.Avoid writing a research paper rather than a book review. Remember the goal is to review how the author(s)/editor(s) of a book interpreted an event/topic rather than presenting a research report on the topic yourself.Make sure to thoroughly read the book before writing your review. If you have not, it will come across in your writing.Lack of organization; like any academic paper, make sure your book review is logically structured and easy for the reader to follow.Rather than relying on personal opinions, use reasoned judgments to inform your arguments. Rather than saying a book is “bad” or “good” provide specific evidence to illustrate the book’s strengths and weaknesses. REFERENCES Brienza C. (2015). Writing Academic Book Reviews. Inside Higher ED. Available: Department of History. (2016). Online History Workbook: How to Write a Book Review. Trent University. Available: Lee AD, Green BN, Johnson CD, Nyquist J. (2010) How to write a scholarly book review in a peer-reviewed journal: A review of the literature. The Journal of Chiropractic Education 24(1):57-69. Smith KG. How to Write a Book Review. Available:,Howtodoabookreview.pdf  iew.pdf  Book Review – Data Strategy – Benard MarrBook Review – Data Strategy – Benard Marr Due February 6 at 11:59 PM

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