Define and relate commodity culture, the commodity self, and commodity fetishism, with examples. Commodity Culture, the Commodity Self and Commodity Fetishism

Commodity Culture, the Commodity Self and Commodity Fetishism

Commodity culture is a term used to describe how consumerism has become engrained in today’s society. It is defined as the “social world of commodities, a world of buying, selling, and consuming” (Kilbourne, 2020). In this culture, commodities, or consumer goods, are seen as a way of expressing one’s identity and status. This leads to the idea of the commodity self, which is the idea that individuals now view themselves through the products they consume (Lury, 2019). People strive to create a unique identity through their choice of consumer goods, and use them to signal their social standing to others. In addition to commodity culture and the commodity self is the concept of commodity fetishism. This is the idea that consumer goods are imbued with special powers, and lead to a false sense of security and comfort (Kilbourne, 2020). For example, people may think that buying a luxury car will give them a sense of prestige, when in reality this is just an illusion. Overall, commodity culture, the commodity self, and commodity fetishism are all interconnected. They are all related to consumerism and how… Cont…

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more