A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.

Preparing the Case

Before you begin writing, follow these guidelines to help you prepare and understand the case study:

Read and Examine the Case Thoroughly

Take notes, highlight relevant facts, underline key problems.

Focus Your Analysis

Identify two to five key problems.

Why do they exist?

How do they impact the organization?

Who is responsible for them?

Uncover Possible Solutions/Changes Needed

Review course readings, discussions, outside research, your experience.

Select the Best Solution

Consider strong supporting evidence, pros, and cons. Is this solution realistic?

Drafting the Case

Once you have gathered the necessary information, a draft of your analysis should include these general sections, but these may differ depending on your assignment directions or your specific case study:

Introduction

Identify the key problems and issues in the case study.

Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences.

Background

Set the scene: background information, relevant facts, and the most important issues.

Demonstrate that you have researched the problems in this case study.

Evaluation of the Case

Outline the various pieces of the case study that you are focusing on.

Evaluate these pieces by discussing what is working and what is not working.

State why these parts of the case study are or are not working well.

Proposed Solution/Changes

Provide specific and realistic solution(s) or changes needed.

Explain why this solution was chosen.

Support this solution with solid evidence, such as:
Concepts from class (text readings, discussions, lectures)

Outside research

Personal experience (anecdotes)

Recommendations

Determine and discuss specific strategies for accomplishing the proposed solution.

If applicable, recommend further action to resolve some of the issues.

What should be done and who should do it?

Finalizing the Case

After you have composed the first draft of your case study analysis, read through it to check for any gaps or inconsistencies in content or structure:

Is your introductory statement clear and direct?

Have you provided solid facts?

Is any component from the analysis missing?