Describe how a marketer could develop differing marketing strategies to target your personal use of goods or services. Provide a real-world example of a marketer who does this. MKT-315-Introduction to Marketing

MKT-315 Introduction to Marketing

Amazon is one of the marketers that seems to have a significant marketing influence on me (Amazon Inc., 2021). I rarely use them for everyday purchases like groceries; instead, I use them more often for extras I want. Some basic necessities are available there, but when you’re in the app, they’re actually good at recommending products that match or complement what you’ve already looked at. I think the Amazon vans are attractive from a distance, and Amazon, by targeting families in its ads, does a great job of evoking a sense of warmth and family that many viewers can relate to (Michael, 2018). I was attracted to them because I knew they worked hard to create jobs for many people, increase employee wages, and be economically and environmentally conscious. That would make me walk away and maybe even buy something I don’t need to support what they do. continue…

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