Week 5: Interactive Activity
5.1. Content Introduction
Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations.
Chapter 4. Environmental Scanning and Industry Analysis
Chapter 5. Internal Scanning: Organizational Analysis
Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)
Youssef M. Abu Amuna, Mazen J. Al Shobaki, and Samy S. Abu Naser (2017). Strategic Environmental Scanning: an Approach for Crises Management. Information Technology & Electrical Engineering. 6(3), 28-34.
5.3. Test your knowledge (Max 100 words for every question)
How can a decision maker identify strategic factors in a corporation’s external international environment?
Compare and contrast trend extrapolation with the writing of scenarios as forecasting techniques.
Answer both questions in the test your knowledge section.
Post your answer in the discussion board using the discussion link below (week 5: interactive learning activity).
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