Market Communication is Critical in Branding
The key to sustaining a strong brand is effective marketing communication. Effective marketing communication strategies are essential in today’s highly competitive marketplace. They allow businesses to stand out from the rest and create a brand that is easily recognized (Bivainien, 2017). Companies can communicate their messages effectively to target audiences and build a positive image of their brand through marketing communication. A positive customer experience is one way marketing communication can be used to build a business’ brand. Marketing communication can be used by companies to communicate to their customers that they value customer feedback and will provide a high-quality product or service. To gain feedback from customers, companies can make use of social media and email surveys (Brunello and 2019). Direct communication is a great way for businesses to create positive change. Cont…
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