During the last board meeting of Selfless Health, Sam Snide, the chair of the board finance committee, challenged the need for a marketing department? Healthcare

Sam Snide was the chairman of the board’s finance committee. He challenged the idea of having a marketing department during the Selfless Health last meeting. Sam stated that the academic medical center is well-respected enough to draw patients. Sam stated further that members of the profession should not advertise. Your system CEO asked that you prepare a memo for the board outlining, if any role, strategic marketing can play in the operation of health systems. Think about corporate culture, branding identity, organizational structure, and population health. Include references and citations to support your observations.
The Content
Due to its uniqueness, healthcare marketing can be categorized as a variety of disciplines. It uses both traditional and digital advertising strategies. The unique aspect of healthcare marketing is that it has both monetary and market equivalents. In this way, healthcare marketing is efficient in that it can represent a healthy society, identify a class of people who have chronic illnesses, and ensure that they are properly treated. This includes social reintegration, professional reintegration, and all aspects of the rehabilitation process. With the help of marketing, healthcare professionals can establish and interact with their target audience. They are not concerned about securing a transaction but rather building a lasting relationship. Their goal is to ensure customers remain loyal and satisfied with their provider. (Purcarea 2019, 2019). Marketing research, product creation, distribution, pricing, promotional and sales management are just a few of the classic techniques that marketers have utilized. New approaches must be used to draw clients with messages and offers. Cont…
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