Ethical Choices: Survey Questions Your boss has asked you to prepare a feasibility report to…

Ethical Choices: Survey Questions

Your boss has asked you to prepare a feasibility report to
determine whether the company should advertise its customcrafted cabinetry in
the weekly neighbourhood newspaper. Based on your primary research, you think
they should. As you draft the introduction to your report, however, you
discover that the survey administered to the neighbourhood newspaper
subscribers was flawed. Several questions were poorly written and misleading.
You used the survey results, among other findings, to justify your
recommendation. The report is due in three days. What

Ethical Choices: Survey Questions

Your boss has asked you to prepare a feasibility report to
determine whether the company should advertise its customcrafted cabinetry in
the weekly neighbourhood newspaper. Based on your primary research, you think
they should. As you draft the introduction to your report, however, you
discover that the survey administered to the neighbourhood newspaper
subscribers was flawed. Several questions were poorly written and misleading.
You used the survey results, among other findings, to justify your
recommendation. The report is due in three days. What actions should you take,
if any, before you complete your report?

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