This project will give you the opportunity to understand the planning of an event. This can be an individual project or you can choose to work with a partner or as a group. In this report, you will address each step on the event planning process, even if you were not involved or could not get detailed information.
Please choose an event that you have worked at (as your job or as a volunteer) or attended. If you have not worked at an event and have not attended any events, please choose an event that you are interested in working/volunteering at.
Your entire event report should not exceed 20 pages (double-spaced) in length (including text, tables, photos, references, and all creative materials). Not all of the bullets/sections will require a full page. For some sections, a paragraph will suffice. Your content and assessment of the event should be based on textbook chapters and what you have learned in the course. Your report should include the following information:

Cover page with title of event, course number, and your name(s) (5 points)
Content (include the following) (100 points)

1. Event information:

Event name, date, time, and location
Attendees or participants (demographics and estimated number of attendees)
Event purpose and description
Event point of contact with complete contact information

2.1. Needs analysis: What is the purpose the event, why was it being conducted
3.1. Event objectives: What is the objective of the event (if unknown, what do you think the objectives could be)
4.1. Budget: If unknown, in your opinion, what were the budget goals? Profit-making, break even, or deficit? What items are included in the revenue and what were the expenses (think about fixed, variable, and indirect costs)?
5. Venue and event space selection and setup: Where was the event held and was it an appropriate selection? Why do you think the organizers chose the venue/space? What factors do you think they considered? How was the event setup?
6. Event organization: Assess the following items

Event marketing
Speakers/presenters (if any)
Labor/staff (paid and volunteer)
Food and beverage
Transportation and parking
Risk management and safety
Event timeline/schedule

At the end of your report, you should have at least a paragraph or two (up to a full page) to evaluate or describe the event’s success (e.g., in your opinion, was it a success? what did they do right? what did they do wrong? what is your assessment?). You need to have an evaluation criteria such as referring back to the event’s goals and objectives to explain “the event was a success…” Less than three sentences will not be accepted as a paragraph (30 points).
If there were elements listed above that are not applicable to your event, please explain. Otherwise, it will look like you missed a bullet/section.
In addition, you will be graded on the professionalism of your report (e.g., organization, typos and grammar, flow) (15 points).
If you do not follow the instructions, there will be a deduction of points.
Lastly, your assignment will be submitted through Turnitin. You will get a 5 point deduction from your final score if your Turnitin score is more than 15%. 



Cover Page

5 pts


100 pts

Evaluation of Event’s Success

30 pts


15 pts

Total Points

150 pts

Student Sample 1 Download Student Sample 1
Student Sample 2 Download Student Sample 2

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