| Mass Media and Society |
| Calvin Klein’s CK One fragrance advertisement is one example of a mass media campaign which promotes or glorifies sex. These advertisements frequently feature images of sexualized models in provocative poses. They have been criticised for sexualizing men and women and objectifying them. The marketing of horror movies, often featuring graphic violence and explicit content, is another example. In order to draw people in, trailers and posters of these movies often feature the most disturbing and violent scenes (Dworkin 2019, 2019). Grand Theft Auto, Mortal Kombat and other video games have been criticised for glorifying violence and encouraging aggressive behaviour (Dworkin 2019, 2019). These types of content and images are generally met with mixed reactions from society. These media can be seen as entertainment. Others believe they should not even be taken seriously. Some others argue that they could have an adverse effect on society, and lead to negative attitudes and behavior (Dworkin 2019). Cont… |
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