Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health Care Marketing Strategies

Marketing strategies for health care
It is the responsibility of health care institutions to provide patient-centric products and services. To do this, it requires strategic marketing efforts and advertising to attract new customers and remain competitive in the market (Kim, 2019,). It is vital that health care institutions experiment with new marketing and sales strategies in today’s global economic environment. This includes when they enter “unexplored” market areas or introduce new products. A health care investor might need to think about whether it is feasible to build a hospital in rural areas or sell mosquito repellents in malaria-infested regions in Asia and Africa. This activity requires a detailed analysis of potential customers, competitors and cultural differences as well as the portfolio of investors. One strategy to improve the marketing mix in a health-care establishment is to perform a comprehensive portfolio analysis. A portfolio analysis is a review of the company’s products and services. It also identifies potential new opportunities (Hitt, et al. 2020). A portfolio analysis allows a healthcare organization to identify its strengths and weaknesses, as well any market gaps that might be addressed by new products or service offerings (Kotler, 2020). Cont…
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