Hotel Choices and Their Appeal to Different Markets

marriott.com) and peruse the different types of lodging brands offered. Select any three and based on the discussion of differentiation in the chapter identify the relevant sources of differentiation offered by each. Even with all of Marriott’s brands, they still do not have any hotel properties in the truly “budget” category of lodging. That’s a category occupied by properties such as Days Inn and Budgetel. Why do you think Marriott does not have a brand in this category of lodging? Do you think Marriott should enter this market segment, and, if so, provide an idea of what a budget Marriot brand might be like.With 19 different lodging or extended-stay brands under the Marriott corporate umbrella, is Marriott at risk of making any positioning errors discussed in the chapter? That is, do they have too many choices? Justify your answer.

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