Construction of sample products
With no help from subject matter experts or focus-group discussion, constructing sample items for measuring a chosen construct can be a difficult task (Rather et.al., 2019). There are steps you can take to make sure the items accurately represent the construct. It is crucial to clearly define the construct you want to measure. This will allow you to ensure the products that are created have a clear focus and be relevant. Consider the appropriate response scale for each item. You have a variety of options, such as Likert, semantic differential, or agree-disagree. The respondent must choose the appropriate response scale for each construct and provide sufficient detail to fully reflect their perspective. Also, think about the contents of the items. You can brainstorm potential items, then choose the most compatible with the measurement (Cheah and co. 2018, 2018). A colleague, or an expert can review items to ensure they are well-constructed and clear. Cont…
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