How does brand culture work? How does Althusser help us answer that question? What evidence does What Would Jesus Buy provide? Brand Culture: Exploring Althusser’s Impact on Consumerism

Brand Culture: Exploring Althusser’s Impact on Consumerism

Louis Althusser’s theories of ideology have become a driving force in the understanding of contemporary consumerism. Althusser’s concept of Ideological State Apparatuses (ISAs) is a tool used to explain how culture and the state are interlinked in terms of the influence they have on individuals, and how this impacts consumerism. As noted by Stahl and de Andrade, “the ISAs are responsible for the production of the imaginary social relation between the consumer and the product, which in turn leads to the creation of a brand culture” (2020, p. 21). By understanding how ISAs produce a “brand culture”, we can better explore the relationship between consumerism and culture. The documentary What Would Jesus Buy? provides evidence that ISAs can be used to influence and create a brand culture. This is illustrated by the film’s exploration of The Church of Stop Shopping, a movement that uses religion to fight against the influence that ISAs have on consumerism. As noted by the Church’s leader, Reverend Billy, “we are in a struggle against the commercialization of our faith, the commercialization of our culture, and… Cont…

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more