Disney Plus Positioning Map
Disney Plus offers streaming services that offer movies, TV programs, documentaries and television shows. It includes content from Disney Pixars, Marvel Star Wars and Star Wars. To better understand the brand’s positioning in the streaming service market, it is helpful to create a positioning map (Ebrahim, 2020). The map shows the relative position of Disney Plus and its competitors. Netflix is the market leader for streaming services because it offers a broad range of content and has a strong customer base. Hulu, Amazon Prime and Hulu both offer the same content as Disney Plus. HBO Max has a smaller audience and is considered a niche player. It focuses only on WarnerMedia content. Apple TV+, which is only recently launched and doesn’t have an extensive selection of content, is one of the less established streaming services. When considering Disney Plus’ positioning on the map, it is important to note that the brand has a unique value proposition. Disney Plus provides access to content from Pixar Pixar Marvel Star Wars and Star Wars. This sets the brand apart from all its rivals (Bilgin 2018). The brand also offers low monthly fees and bundles Disney Plus with Hulu. Cont…
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