Individual Essay (2’500 words) – 60% of total grade Identify a company of your choice in the hospitality industry. Suggest how it can adapt its marketing strategies to meet new challenges and opportunities. Marketing

Particular person Essay (2’500 phrases) – 60% of whole grade Determine an organization of your alternative within the hospitality business. Counsel the way it can adapt its advertising and marketing methods to fulfill new challenges and alternatives. Phrase restrict of two’500 phrases +/-10% is part of marking standards (if not met or exceeded, then 5 marks shall be deducted from the evaluation standards “Group”. Cowl web page, contents web page and references will not be included within the rely. Construction of the essay. The Particular person Essay ought to include introduction, primary textual content, conclusion, reflection, references. Introduction (1-3 brief paragraphs introducing your chosen enterprise) Predominant textual content a. outline the challenges confronted by the enterprise b. counsel advertising and marketing responses (new merchandise, pricing, communication and/or distribution methods) c. point out particular actions the enterprise ought to implement Limitations (1 brief paragraph declaring limitations of equivalent to applicability to a given time, geographical market, or product sort) Conclusion (1 brief paragraph recapping the important thing findings, no new info needs to be offered on this part) 5. Reference listing (5-15 literature sources, utilizing solely English based mostly literature from dependable credible sources).
Content material
The American resort chain Marriott Worldwide, Inc. maintains all kinds of motels and different sorts of lodgings around the globe. The company was created in 1927 by J. Willard Marriott and is headquartered in Bethesda, Maryland. Marriott Worldwide’s 7,000+ properties present virtually 1.4 million visitor rooms, solidifying the corporate’s place as a world chief within the hospitality business (Shastri, 2021). It is likely one of the most prestigious names within the resort enterprise, and its 30 completely different manufacturers cowl each attainable want. When it comes to the variety of motels they personal, handle, and function in america and around the globe, Marriott Worldwide is among the many largest resort chains on this planet. Marriott’s success all through the years might be immediately attributed to the care utilized in figuring out each its bodily location and its distribution technique. Since its inception, it has expanded to over 131 international locations, with most of its motels positioned in or close to the nation’s largest cities and metropolitan areas (Shastri, 2021). Marriott Worldwide’s promoting efforts lately have centered totally on digital channels. To advertise itself, the corporate is now placing extra of an emphasis on digital means versus extra standard means. Cont…
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