It is clear that certain business models do
actually work on the Internet and that there are even companies who make a
profit using them. Notable examples include eBay (auctioning), Google, Facebook
and Amazon.com (e-tailing). Can you come up with other profitable companies
that rely heavily on Internet technology? What makes them distinctive? How do
they avoid the commodity magnet? To what extent do these companies combine
the market space with the market place?
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