Kwongs manager asks him to work with the IT specialist and
put together the first of a series of 52 video podcasts (also known as vidcasts
or vodcasts). One podcast will be uploaded to the company website each week.
The podcasts will give website visitors tips on personal and business tax
planning and reporting. This first podcast will show Kwong discussing personal
tax planning. Kwongs manager hopes that existing and potential customers will
find value in the videos.
Could this company benefit from including a blog on its
website? Why or why not?
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