Here is what you need to provide:
1. What product or service are you selling?
2. Who are you selling it to? That is, what firm, or type of firm
would have a need for this product?
3. How would your product/service benefit the buyer?
4. As I will be playing the role of the customer, are there any
specific responses to your situation questions that I should
5. Write your problem question and write what you want my
answer to be.
6. Give me one (1) F-A-B that you plan on using.
7. Write the specific objection that you want me to raise with
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