NO OPENING OR CLOSING PARAGRAPH NEEDED ! References used must be based in the UNITED STATES1st Paragraph:  What difference exists

NO OPENING OR CLOSING PARAGRAPH NEEDED ! References used must be based in the UNITED STATES1st Paragraph:  What difference exists between a subculture and ethnic subculture? Many scholars and researchers extensively address the characteristics of the 6 ethnic subculture as also expanded upon in your book. From the scholarly perspectives, why as marketers and future business people should study subcultures? Also what changes and trends have been taking place among ethnic subcultures in the USA and what should marketers consider when advertising and promoting to each of the identified ethnic subcultures especially in the current business environment where ethnic pride is becoming very manifest? Provide an example on how marketers advertise similarly and differently to these ethnic subcultures.2nd Paragraph: Even though research suggests the number of Christians and Non-Christians has been dropping in Western countries, it is at the same time suggested that religion affects people consumption behavior. It is further suggested that the regions where people live also affect their consumption behavior. Do you agree with these reasoning?  Why or why not? 3rd Paragraph:  Organizational structures (horizontal and vertical) are discussed in our class and the book also elaborates on these two kinds of structures. When should a company select either a horizontal or vertical organizational structure? Are there any pros and cons for each of these organizational structure? It is further suggested that there is no an absolute structure a company should implement or adopt. What do scholars suggest when it comes to selecting and implementing an organizational structure? 4th Paragraph: It is suggested that a company could outsource its sales force or use its own salesforce (own employees). What is outsourcing a sales force? When should a company outsource its sales force and what could be the pros and cons of this decision and which propositions exist for a successful outsourcing of the sales force? Also when should a company use its own salesforce? Provide  an example of a company that has outsourced its salesforce and what were the outcomes? 5th Paragraph : Service failures can have detrimental effects on the business and at times might be hard for the firm to recover from service depending on the type of failures involved. What of resolutions should a company adopt or at least minimize failure effects? Also identify a company that was affected by the failure neglects, what was (were) the issues and what happened.

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