This paper will be a revised and expanded version ofDeveloping a Public Relations Plan, Part 1 assignment in Week 4.
Based on your instructors feedback, you will first revise the Week 4 assignmentand write 45 new pages in which you:
Describe the mix of media you would use to implement your public relations campaign and explain in detail your objectives for each media form. Include traditional and twenty-first-century integrated marketing communication strategies in your discussion. Describe the government relations tactics you would use as part of your public relations campaign, and explain in detail how these tactics will help you achieve your objectives. Explain in detail how these tactics will help you achieve your objectives. Explain in detail how you can take advantage of community relations to generate positive publicity for your organization. Draft a news release that you will use in your public relations campaign (Chapter 15). Explain in detail how the content, style, and essentials of your news release will help you persuade the public to your point of view. Use information from Chapter 15 as support. Describe the key elements of writing to consider when responding to a public relations crisis or scandal. Explain the five planning issues related to crisis management that can be employed to mitigate the scandal or risks (Chapter 17).
Include in-text citations when presenting information from other sources. Use a minimum of threecredible, relevant, and appropriate sources. You should begin your search for sources in the Strayer Library. Include a sources page at the end of your paper. Limit the use of quotes (no more than 10% of direct quotes in body of paper). Paraphrase content to demonstrate your understanding of the material.
Note: Source pagesare not included in the 45 page count.
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This paper will be a revised and expanded version ofDeveloping a Public appeared first on .
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