Part 1 Discuss consumer behavior and how it applies to decision making in business and marketing. Must be 250 words. Part 2 (Must use No less than 5 Credible References for this study ) Monologue

Research on consumers and their methods of choosing, using (consuming) and discarding goods and services, and psychological, spiritual, and The consumer’s behavioral response is called consumer behavior. Ideas from a variety of sciences, including sociology, biology, chemistry, and economics, influence consumer behavior. Marketers can better understand what drives consumers’ purchasing decisions by examining consumer behavior (Radu, 2019). They can fill gaps in the market by understanding how consumers choose products, finding what they need and what they no longer use. Marketers can study consumer behavior to present their wares in ways that have the greatest impact on consumers. Understanding consumer buying habits is key to reaching, engaging and convincing potential customers to buy from you (Radu, 2019). Most of the time, companies can only control certain factors that influence consumer behavior. For example, think about how IKEA always pushes you to spend more than you plan. continue…
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