Part 1 – explain public relations. Part 2 – describe the public image of Maersk. Public Relations – Maersk Transportation and Logistics Company

Part 1 – Explain Public Relations.
Part 2: describe Maersk’s public image. 


Maersk Transportation and Logistics Company – Public Relations



Public relations is an umbrella term that covers a range of tactics and strategies to manage how information about people or companies is communicated to the public. This section is focused on the promotion of important news events and maintaining a positive image for your company. It also tries to limit negative occurrences. A firm’s public relations activities can be illustrated through press releases, media interviews, media interviews, social media posts, or news conferences. All of us have to cope with the transfer of information about ourselves and our practices in the light of public attention (Elgueta-Ruiz & Martínez-Ortiz, 2022). Public relations can also be referred to as “spin” even though it is an entirely different field. However, public relations includes any attempt to present oneself in a positive light. Sometimes, public relations (PR), is also known as “spin”, even though it isn’t in the definition. PR’s purpose is to make a brand, person or company as appealing as possible. The public can see a brand or person in a natural manner. For example, they could create positive publicity from outside sources and advocate business activities that are likely to win public support. Public relations was the most rapidly-growing sector of American commerce until the middle 20th century. It was still loosely defined. Public trading is when a company’s stock goes public.

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